Monday, March 14, 2011

Agathe Snow - All Access World - Deutsche Guggenheim - Berlin


through March 30th 2011

Agathe Snow: All Access World takes as its subject the world's monuments, landmarks, and historical sites, focusing on the ways they shape collective memory and serve as potent touchstones of national identity. Snow sets out to explore how these iconic structures could jettison their didactic aspects in favor of a new flexibility that would increase their relevance to contemporary life and make them vessels of cultural exchange. This utopian ambition is articulated through her establishment of All Access World, a fictional corporation with the stated aim of promoting "a more democratic approach to monument ownership and distribution." Within this conceptual realm, monuments are subjected to an irreverent process of reinvention whereby they are transformed into consumer products that have the potential to reflect individual tastes, interests, and experiences.

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