Tuesday, September 20, 2011

James Richards - Chisenhale Gallery - London


through November 20th 2011

The work is being produced for a dual-screen format, which has been inspired by the weightless flat screens now commonly used for advertising in metropolitan high streets. Juxtaposing his personal and highly expressive methodology for composing moving image within a framework more familiar to technological advertising space, Richards seeks to understand our quotidian experiences of digital advertising as engaging an emotional and complex set of relations between audience and images. Richards will deploy both museological and interior design principles to produce an ambient display structure tailored to the gallery space.

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