through October 8th 2011
Craig-Martin, Hemsworth, Hilliard and Stezaker acknowledged that unsolicited images pop out in our daily environment and find their way into the subliminal. Their position was however very distinct from Pop Art, most notably in their opposition to the emphasis on consumerism. They took a radical view on demystifying as opposed to celebrating the image, even when prompted by the vitriolic wit of Warhol. Dematerialisation is not necessarily a matter of material substance. Found, captured, appropriated, or even obliterated, a picture can be any allusive crop applied on the real in its relation with an Idea.
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