through February 25th 2012
Rockenschaub’s subjects mirror the culture of logos, the pictorial symbols of our society. As a visual language they communicate traffic signs, product advertising, commercial identifications, pictograms or optical guidance systems to an overwhelming flood of information. We are continuously subjected to the decodification of its countless meanings, whether we are conscious of this or not. (“Augensex“ or “eye sex“ used to be Rockenschaub’s slogan for his posters for the Vienna Festival.)
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