through August 19th 2012
An anonymous YouTube user posts domestic videos through the username Nikeclassics, documenting various acts of adoration and destruction to his pristine collection of trainers. The ritual of destruction and itssharing seems almost sacrificial in function, like a kind of sportswear potlatch. In his video nike air prestige high 13 the process of cutting the trainer down the middle and pulling it apart can be read as desire to see every part of the adored object, exposing in doing so the commodity as pure matter - a fetishism opposing part to whole.
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